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Friday Focus: Instagram Story Ads

If you spend any time on Instagram, you have probably run into an advertisement when scrolling through stories. Some of them are so organic you have to do a double take to realize that it is an ad! The format of these ads is very immersive and exciting.  

So, what are these “Instagram story ads” we’re talking about? 

These ads exist within the story platform of Instagram. They are immersed in with the stories of the people that that person follows. It is a continuous stream of content that the user can control by tapping and swiping. Instagram offers seven different categories to help each company get the results that they are looking for. They are 

-Brand Awareness: For companies that want to increase the awareness of their brand by finding people that would be interested in it.  

-ReachFor companies that want their ad to be seen by as many people as possible.  

-Video Views: For companies that want more people to be exposed to their video content.  

-Conversions: For companies that want to drive valuable actions on their platforms.  

-App Installs: For companies that want more people to download their app. 

-Lead Generation: For companies that want to drive sales leads like phone numbers and email addresses. 

-Traffic: For companies that want more people to go to their website.  

Instagram story ads are not hard to run and a great way to get more exposure for your brand! If you know how to run a Facebook ad you can run an Instagram ad! We highly recommend doing research to see what kind of ad would work best for your company type!