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Google Advertising to Increase Awareness for New Location
Salon Voss is the story of power unleashed in long term relationships. What started with a website escalated business growth through the years to a third store opening in a new urban footprint.
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Increase in Ad Clicks
175% increase in clicks and increase in click through rate of 1,566% and reduction of cost per click of 24%
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Increase Total Conversions
A wild increase in conversions of 1,549%, annually representing a 355% increase in conversion rate and reduction of cost per conversion of 87%
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Increase in Daily Conversions
2022 started with an average of 40 conversions a day and ended at an average of 200 a day
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TOM SLIGER | Owner, Salon Voss
When we opened the third Salon we knew we were moving into a market where we didn’t already have name recognition. This team took a hard look at increasing our awareness in a new location to ensure we gained the awareness and leads to sustain the opening of a successful new salon.
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