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Commonly Asked Questions Regarding SEO

1) What is SEO?

SEO stands for search engine optimization. It refers to techniques that help your website rank higher and become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. It’s not enough in today’s digital world to just have a beautiful custom website. SEO is vital to be found on the Internet.

2) What’s the difference between organic vs. paid results?

Organic results are the results that appear in search engines, for free, based on an algorithm. Paid — or inorganic — search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.

3) What are meta descriptions?

A meta description is a text that appears below your page in a search engine result that explains what the page is all about.

4) What is the difference between indexed and crawling?

When search engines look through the content on your website, they are crawling your site. As they crawl your site, they index content that will appear in the search engine. However, an important thing to remember is that not all content is indexed. Search engines pick what content they will and won’t index as they go through the crawling process.

5) How long does it take to see results from SEO?

There are a few different factors that will determine how quickly (or slowly) results will come. This list includes, but isn’t limited to:

  • How much content you create
  • The quality of the content
  • How the content resonates with your audience
  • If you’re a big or small site with strong or weak domain authority

A large site could possibly see results in a couple of days if a search engine is crawling their site regularly. Smaller sites will most likely take longer because they may get crawled less frequently. Wait at least a week, but probably closer to a month to see results.

Try out our Free SEO Audit grading tool here.