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7 reasons to use search engine marketing

SEM offers many benefits that advertising through TV, radio, newspapers, magazines and billboards can’t match: 1. It’s highly targeted You can get in front of potential customers at the very moment they’re searching for your product or service. 2. Response rates are better People aren’t busy doing other things while your ad interrupts or passes […]

Frequently Asked Website Design Questions:

What services does The Childress Agency provide other than website design? We fully support any website we design and are always available should you encounter any problems or require any enhancements. The Childress Agency, Inc. is a full-service Web design, marketing and hosting agency, located in historic Fredericksburg, VA (just south of Washington DC). From a […]

Commonly Asked Questions Regarding SEO

1) What is SEO? SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. 2) What’s the difference between organic vs. paid results? Organic […]

SEO-Your Website

“If You Build it, They Will Come” This is a favorite mantra of the content marketing. Just build an amazing website with even more amazing content and watch the traffic roll on in. Really? Well, no. If it were that easy, all SEO professionals would be writers or out of work. Unfortunately, while great writing […]

Why search engine marketing is crucial to promote your website…

Search Engine Marketing: Why is it so crucial to promote your website and business? There are many effective ways to promote your website and SEM is one of them. To improve the website ranking in the search engines, Search engine marketing or SEM is the most effective way. It also describes purchasing paid listings among […]

Why Hire A Marketing Consultant?

“Specialization is key to maximization” All businesses need the services of a marketing professional. When you have a tooth ache, you go to a dentist, yes? Same principle… The biggest advantage of bringing on a marketing consultant is that they are experts in consumer buying behavior. A marketing consultant may give you an outside and […]

Optimizing Your Website For Shopping Traffic

Responsive Web design (RWD) has taken the Net by storm. RWD isn’t just trendy among designers, it’s useful to ensure a consistent user experience. Gone are the days where you just had to build a website to work in multiple browsers. Today, you also need to support a wide variety of screen sizes, from smartphones […]

Website Maintenance and Redesign

Your website should always be refreshed with your information, testimonials, and look up to date. Refresh your website content often. Search engine spiders return most often to websites that are most frequently updated. This is one reason blogging is a popular activity among small business sites. Eliminate underused pages. If pages on your site are […]

Website Design & Redesign

Web designers are experience creators, and being a good listener is very important. The Childress Agency web design team solves problems with our creative thinking. By asking the right questions, we can quickly address problems. We need to have specific reasons for every step moving forward — for example, why the drop shadow is necessary […]