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Effective & Smart Advertising Campaigns

Comparisons Advertising invites your target audience to evaluate how your product or service measures up against your competitors, says Gerard Tellis, author of “Effective Advertising: Understanding When, How, and Why Advertising Works.” Demonstrations of household cleaning products are a good example of this because they provide compelling visual evidence of which product does a faster […]

Why Is Advertising so Important to Virginia Businesses?

As far back as Ancient Egypt, advertising has served a critical purpose in the business world by enabling sellers to effectively compete with one another for the attention of buyers. Whether the goods and services your company provides are a necessity, a luxury or just a bit of whimsy, you can’t rely on a one-time […]

Mobile Optimization Is Important

In order to help consumers get the most out of their digital experience today, merchants must make sure they have a mobile optimized website. One of the most popular design-related approaches or strategies is, of course, to implement a responsive interface. Websites that are created with responsive design automatically adjust for any screen size, so […]

SEO For 2015

Think about where internet users are coming from. When it comes to on-page SEO, having a responsive website design that is optimized for searches made on all devices is essential. On-page structure, content and code that are optimized not only for search engines, but are also user-friendly, are critical to success in search engine optimization. […]

7 reasons to use search engine marketing

SEM offers many benefits that advertising through TV, radio, newspapers, magazines and billboards can’t match: 1. It’s highly targeted You can get in front of potential customers at the very moment they’re searching for your product or service. 2. Response rates are better People aren’t busy doing other things while your ad interrupts or passes […]

Frequently Asked Website Design Questions:

What services does The Childress Agency provide other than website design? We fully support any website we design and are always available should you encounter any problems or require any enhancements. The Childress Agency, Inc. is a full-service Web design, marketing and hosting agency, located in historic Fredericksburg, VA (just south of Washington DC). From a […]

Commonly Asked Questions Regarding SEO

1) What is SEO? SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. 2) What’s the difference between organic vs. paid results? Organic […]

SEO-Your Website

“If You Build it, They Will Come” This is a favorite mantra of the content marketing. Just build an amazing website with even more amazing content and watch the traffic roll on in. Really? Well, no. If it were that easy, all SEO professionals would be writers or out of work. Unfortunately, while great writing […]

Why search engine marketing is crucial to promote your website…

Search Engine Marketing: Why is it so crucial to promote your website and business? There are many effective ways to promote your website and SEM is one of them. To improve the website ranking in the search engines, Search engine marketing or SEM is the most effective way. It also describes purchasing paid listings among […]

Why Hire A Marketing Consultant?

“Specialization is key to maximization” All businesses need the services of a marketing professional. When you have a tooth ache, you go to a dentist, yes? Same principle… The biggest advantage of bringing on a marketing consultant is that they are experts in consumer buying behavior. A marketing consultant may give you an outside and […]