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Web design is more complex today than it was just a few short years ago

12 Design Elements Every Site Should Have: Content is important, but it’s not enough if you want your website to convert visitors to leads. With 2016 expected to be the year of more targeted lead generation for businesses of all sizes, your site might need an overhaul. How can you tell if it does? Take […]

GOOGLE INCREASES MOBILE’S IMPORTANCE

MUST READ: Google announced that “mobile-friendliness” will now be used as a ranking signal. The update will go into effect on APRIL 21 according to an early March ’15 announcement and will impact mobile searches in all languages worldwide. In addition, Google announced it is beginning to use information from indexed apps as a ranking […]

Digital Transit Media now available for your brand!

As a business owner, your advertising and marketing techniques may be imperative to the growth and evolution of your company. Many different modes of advertising can be implemented within a business plan, but some techniques may work better than others. Depending on what your product is and what type of demographic you are looking to […]

55 Mobile Marketing Facts in 2015

The following list, compiled by Heidi Cohen, sheds light on 55 mobile facts marketers better have in their hip pocket in 2015. From mobile phone platforms and mobile search to mobile apps and mobile shopping, this list gives us a run-down on the state of mobile in 2015. 1. 65% of US smartphone users check […]

Effective & Smart Advertising Campaigns

Comparisons Advertising invites your target audience to evaluate how your product or service measures up against your competitors, says Gerard Tellis, author of “Effective Advertising: Understanding When, How, and Why Advertising Works.” Demonstrations of household cleaning products are a good example of this because they provide compelling visual evidence of which product does a faster […]

Why Is Advertising so Important to Virginia Businesses?

As far back as Ancient Egypt, advertising has served a critical purpose in the business world by enabling sellers to effectively compete with one another for the attention of buyers. Whether the goods and services your company provides are a necessity, a luxury or just a bit of whimsy, you can’t rely on a one-time […]

Mobile Optimization Is Important

In order to help consumers get the most out of their digital experience today, merchants must make sure they have a mobile optimized website. One of the most popular design-related approaches or strategies is, of course, to implement a responsive interface. Websites that are created with responsive design automatically adjust for any screen size, so […]

SEO For 2015

Think about where internet users are coming from. When it comes to on-page SEO, having a responsive website design that is optimized for searches made on all devices is essential. On-page structure, content and code that are optimized not only for search engines, but are also user-friendly, are critical to success in search engine optimization. […]

7 reasons to use search engine marketing

SEM offers many benefits that advertising through TV, radio, newspapers, magazines and billboards can’t match: 1. It’s highly targeted You can get in front of potential customers at the very moment they’re searching for your product or service. 2. Response rates are better People aren’t busy doing other things while your ad interrupts or passes […]

Frequently Asked Website Design Questions:

What services does The Childress Agency provide other than website design? We fully support any website we design and are always available should you encounter any problems or require any enhancements. The Childress Agency, Inc. is a full-service Web design, marketing and hosting agency, located in historic Fredericksburg, VA (just south of Washington DC). From a […]

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