Toggle Navigation menu

start your ascent.

Childress Agency Logo Virginia: (540) 412-5199 Los Angeles: (323) 244-4116

Why Is Advertising so Important to Virginia Businesses?

As far back as Ancient Egypt, advertising has served a critical purpose in the business world by enabling sellers to effectively compete with one another for the attention of buyers. Whether the goods and services your company provides are a necessity, a luxury or just a bit of whimsy, you can’t rely on a one-time announcement or word-of-mouth chatter to keep a steady stream of customers. A strong commitment to advertising is as much an external call to action as it is an internal reinforcement to your sales team.

Promotion

The primary objective of advertising is to get the word out that you have something exciting to offer, says George Felton, author of “Advertising: Concept and Copy.” It can be anything from an upcoming entertainment event you’re promoting, a new product line you’re selling, a political campaign you’re managing, the expansion of an existing platform of services or officially hanging out a shingle for your first business. Whether your promotion takes the form of print ads, commercials, billboards or handbills, the content adheres to the rules of journalism by identifying who, what, when, where and why.

Awareness

Advertising helps to raise your target demographic’s awareness of issues with which they may be unfamiliar as well as educate them on the related benefits of your product or service. A popular example of this is the health care industry. If, for instance, a consumer watches a television commercial in which someone describes aches and pains that are similar to those experienced by the viewer, the ad not only identifies a probable cause but suggests a potential remedy or treatment option to discuss with her doctor.

 

Logo Design, Graphic Design, Advertising

Contact The Childress Agency today for a complete list of advertising, web services, website design, & graphic design services we can do for you! 540-412-5199

www.ChildressAgency.com

 

The Childress Agency, Inc.

6308 Five Mile Centre Park, Suite 219

Fredericksburg, Virginia 22407

 

 

Serving the following areas and surrounding communities:

Fredericksburg | Stafford | Spotsylvania | Woodbridge | Quantico | Fairfax | Springfield | Alexandria | Tysons Corner | Annandale | Dale City

 

Source: chron.com