Toggle Navigation menu

start your ascent.

Childress Agency Logo Virginia: (540) 412-5199 Los Angeles: (323) 244-4116

Web Design Trends for 2017!

Websites are one of the most crucial parts of any business, and it’s imperative brands keep up with the latest trends and technology surrounding Web development in order to meet visitors’ expectations.

1. Mobile browsing to increase

As smartphone technology advances quickly, more users will divert their attention to mobile devices rather than buying a big computer. This will increase the need for mobile-based apps and website versions in the future. In 2016, websites that did not adapt to mobile devices were punished by users (in the form of bounces) and the search engines (in the form of lower rankings). In 2017, these effects will be felt further.

2. Use of space gets more creative

As we advanced in Web technology, designers often felt that the website should look simple and sleek – leading to minimalistic design. The trend is again changing and customers, as well as users, are looking for more vivid and soothing designs instead of just looking at a simple page where everything is flat and monotone.

3. Lazy Loading

It is a concept that allows part of the page to load as soon as it is requested. The user does not have to wait for the whole page to load. This not only saves a lot of time and data, but also allows the website owner to save bandwidth. This trend may increase in the coming year and more websites will use it to reduce loading time for the users – to the betterment of search rankings and user-experience metrics.

4. Custom graphics

Since bandwidth became cheap and easily accessible, stock illustrations, images and videos are becoming more prominent on sites. In the last couple of years, however, website looked for something unique. With more designers and artists coming forward to use the Internet as a platform for selling their work, custom graphics will likely become more prominent in 2017.

5. Haptic feedback

Haptic feedback refers to the sense of touch in a user interface (UI). When you press a key on a virtual keyboard, it sends out the tactile feedback to the system. Haptic technology is becoming far superior in the mobile devices, which will help designers and developers to form a system that encourages the use of calls-to-action (CTAs), especially on e-commerce websites.

6. User on-boarding

When a user visits a website, he or she should see an opening introduction about the product or the services – that’s on-boarding (think of it like a movie trailer or an introduction video for a new employee). If the design is creative and holds the user from beginning to the end, it can work toward securing that conversion.

7. Integration of AI in the websites

Plenty of artificial intelligence (AI) platforms are being tested in different UIs. Siri, Echo and Cortana are some of the AI systems that are slowly getting hold of websites and pulling information from them and providing it to the users, and then there’s live chats being conducted by bots. Today it is easier to ask SIRI for a menu of the nearest restaurant while working rather than looking at its menu. This AI will help the developers to slowly embed more features on their websites that are compatible with these systems. They will also have to think about how they organize that content so it’s easily readable by AI systems and voice search.

8. SEO’s continued influence

In the end, every website owner wants to stay ahead of the competition. Websites have to be optimized according to the latest trend and rules narrated by the search engines so that it can stay on the top of the search results. In 2017, the search engines will get more intelligent and it will get harder to fool them with Black Hat techniques. Website design has to be fluid and properly structured to get more visitors.

Our services include:

  • brand identity
  • custom website design
  • mobile app development
  • social media management
  • graphic design
  • logo design
  • print & promotional products
  • hd video & photography

Contact The Childress Agency today to start your custom website project, 540-412-5199.