“If You Build it, They Will Come”
This is a favorite mantra of the content marketing. Just build an amazing website with even more amazing content and watch the traffic roll on in.
Really? Well, no.
If it were that easy, all SEO professionals would be writers or out of work. Unfortunately, while great writing and great content is a large part of SEO and something your site definitely needs, it also needs links, a strong technical base, fast page downloads, and the list goes on and on.
Create content, but other professional SEO tactics are needed unless you want to be sitting all alone in a big field.
Remember a few years back when SEO was considered “voodoo” or “black magic” by anyone who didn’t understand it?
Really, SEO is based on the rules of a mathematical algorithm. This means the site meets or doesn’t, certain points on a mathematical scorecard and your site is then adjusted accordingly.
Though we haven’t been given the absolute rules by the search engines, we can test against the algorithm and do things we know work because a + b = c. Math is predictable, testable, and somewhat verifiable.