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Why digital marketing is crucial to promote your website…

Digital Marketing: Why is it crucial to promoting your website and business online?

There are many effective ways to promote your website and digital marketing is one of them. To improve the website ranking in the search engines, Search engine marketing or digital marketing is the most effective way. It also describes purchasing paid listings among other search engine-related activities. Before starting an SEM campaign, knowing the concept and benefits of optimization is always very important and then employ techniques that will bring web traffic to your site. Just like getting browsers to enter your store in the real world, the goal is the same here, convert those visitors into customers.

Why Search Engine Marketing (SEM)?

In today’s Internet and World Wide Web, more consumers are turning to search engines to find the products and services they seek.  If you are out to establish a strong base of customers and strengthen your bottom line, making friends with the search engines is the way to go. Digital marketing is a proven technique that has worked wonderfully for business owners looking to increase their website visibility online through the SERPs. Digital marketing will increase your online visibility so that the consumers who are after your products and services will find you very easily.

In the past few years, it has been seen that nearly 85% of website traffic is produced from the major search engines like Google, Yahoo & Bing. Digital marketing includes a wide variety of techniques and the most important of all is the optimization.

Search Engine Optimization (SEO)

The concept simply is known as SEO, search engine optimization describes the act of creating web pages that appeal to the search engines.  In general, it includes building link popularity and implementing relative keywords that visitors are most likely to type into a search engine. These relative targeted keywords are inserted into the body text of the web page as well as in Title tags and Meta tags. SEO can be so effective that other SEM techniques might not even be necessary. However, not every method is required for a successful SEM campaign; but without SEO you just can’t do it.

Pay Per Click (PPC)

Achieving high rankings in search engines can take time, so those who don’t have time rely on Pay Per Click (PPC) campaigns for high profile placements. PPC is an SEM technique that focuses on targeted audiences and particularly, generating sales. This is the type of advertising where you pay a predetermined fee when an internet user either clicks or visits your ads.

The key to SEO and SEM, in general, is to know how web surfers go about searching for products and services they are interested in. Very rare surfers use industry language to search for products or services, so in order to attract them, you need to think like your audience. This is the reason, why SEO specialists give more weight on keyword research. Always remember that whether it’s genuine SEO, PPC or any other techniques, keywords are the key to a successful Search Engine Marketing (SEM).

Give us a call…

The Childress Agency designs and develops professional, user-friendly websites and online marketing campaigns that meet their client’s goals and bring potential customers back for more. We offer unique, visually appealing, professional, user-friendly layout design. This means, no “hum-drum” templates or “off-the-shelf” do it yourself website.

First impressions are important. Childress Agency is a full-service Web design, marketing and hosting agency, located in historic Fredericksburg, VA (just south of Washington DC). We provide professional website design, database development, search engine optimization (SEO), digital marketing, social media management,  and e-commerce solutions.

Our mission is to provide creative online solutions that connect our clients with potential customers.

Contact us today (540) 412-5199, for your free website consultation.