Mobile Apps Boost Engagement
App benefits range from effects on tangible revenue to effects on customers’ opinions of a brand. Strong app experience influence in-store sales, boost in -app sales, strengthen consumer-brand relationships, and foster loyalty.
Mobile app users will keep coming back to an experience that is convenient and personalized. Consumers view their apps as reliable sources of information, so the demand for a quality experience is strong. However, brands must engage customers with 3 months, or 90% will uninstall it.
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