Mobile Apps and Responsive Web Design
A complete mobile strategy should encompass both an app and a responsive website.
The native mobile app will provide a mobile-centric experience for your existing and most loyal customers, while a responsive website can provide an optimized experience to new and old visitors browsing your website or discovering it for the very first time. If you have already launched a Responsive site, here’s how you should be thinking about your app:
- If visibility to search engines is an important part of your business strategy, then a responsive website can help drive traffic to your site through effective SEO. For apps, Google and Apple’s deep-linking allows mobile apps to be indexed by search engines and improves discoverability for apps users have and have not installed on their device.
- A mobile app will provide users with unique functionality and speed that can’t be achieved with a responsive website, complementing your strategy with otherwise critical missing features.
- While a Responsive website offers a consistent experience across screens, a mobile app offers the best user experience and takes advantage of the phone’s native functionality to engage while offline.
The Childress Agency is a veteran-owned brand identity and national marketing firm based in Fredericksburg, Virginia.
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