Launching an App Strategy, continued. What are users doing in mobile apps?
Users today spend over 80% of their time on mobile apps, but only regularly engage with a few select apps. 6 in 10 of those who do engage with branded apps ay their expectations have not been met. Though gaming and social networking take up the majority of app users’ time, eCommerce apps are having a growing business impact.
Seeking convenience, speed and enhanced personalization, app users are looking to engage in a way that can be easier than visiting a website or social media page. Apps that do not meet expectations are quickly removed or replaced.