Launching an App Strategy, continued. Mobile Web vs. Apps?
Consumers Weigh In
Despite the long standing mobile app vs. mobile web debate, consumers rely on both nearly equally. Rather than one or the other, one-third of mobile users prefer to use both web and apps at different times. Mobile web offers consistency, while apps offer contextualized experiences, but too few brands leverage these platforms as complementary to address the challenges unique to mobile use cases.
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