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How Website Structure Affects SEO

A common focus in terms of SEO revolves around keywords and keyword research. As important as these pieces are, technical considerations like a website’s structure can fall to the wayside in SEO efforts. There are numerous ways how website structure affects SEO. Fixing these issues is often much easier than you’d expect.

But what makes up a website’s structure? To be clear, the structure of a website, or how a website is set up, is an entirely different focus than website design. Instead of thinking about how a website physically appears, consider how a website’s individual pages are linked together. These pages should be organized in a manner that’s easy for a user, and Google’s spiders, to navigate.

Having an organized website structure is incredibly important for SEO. Without creating something that makes logical sense, your other SEO efforts may be for nothing.

*above website designed by The Childress Agency for Westmoreland Berry Farm

 

For best results, the Childress Agency in house web programmers build in proper website structure when it comes to SEO efforts. Even at the beginning stages of a website’s conceptualization, we plan ahead for content to come. It’s not hard to see how website structure affects SEO!

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