Effective SEO Practice
Search engine optimization is one of the most appealing practices for businesses but it is challenging to say the least (as you may well know).
While search engines such as Google and Bing won’t actually reveal the methods they use to rank websites on their search results, those of us at The Childress Agency responsible for the practice of SEO have a pretty good idea which tactics are most effective – and research repeatedly confirms it comes down to just a handful of important factors.
Relevant content creation, of course, is believed to be the most effective SEO tactic. Recent research fin fact, found that 57 percent of respondents say relevant content creation is a highly effective SEO tactic. Other top tactics mentioned in the study include keyword/phrase research (49% cite as highly effective), social media integration (39%), and external/internal linking (36%).
Relevant content creation is also the most challenging, with 48 percent of respondents citing it as the most difficult to execute following by external/internal linking).
Search engines review the quality and relevancy of a website’s content when determining page ranking. High-quality content doesn’t have to be ground breaking; it simply has to engage and interest people in what you have to offer.
This means in 2017, The Childress Agency can begin to loosen the worries of keyword density and focus more on novel content with utility to the end user, basically what search engines wanted all along. Although the algorithm is getting smarter in regards to the content’s theme, word count is still important. Remember the name of the game is providing useful and novel content to the user and that is almost impossible to do in 100 words or less.
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