COVID-19 Resource Guide for Small Businesses
We want to help small businesses not just survive, but thrive.
That’s why we put together this COVID-19 Resource Guide for Small Businesses to give you the tools and tips you need to succeed and best serve your clients.
COVID-19 Resource Guide Index:
Business Resource Hub
Their top tips small businesses should follow right now:
Stay in touch with your customers.
Communicate with your clients frequently on every available channel and let them know how you’re responding and adapting to COVID-19.
Update your hours. Tell them if you’re closed or still open. How can they engage safely with your services if you are open?
Host online event.
Go live on your Facebook, Instagram or other social profiles. Take questions, offer advice, and share your policies.
You can also host live webinars or video conferences to directly engage with customers in an open forum or a meeting setting.
Prepare a customer service plan.
Be proactive in your COVID-19 response and create a plan on how to help and best serve your customers.
Communicate with them directly or reach out to existing clients detailing your plan and what you will do to support them them during this time and work to keep safety at the forefront.
Prepare a list of Frequently asked Questions.
We recommend creating a new page your website with common questions clients might have about your services and other resources during COVID-19.
Can they pay online? Do you have curbside service? Can you set up virtual meetings? How should they reach you?
Financial Resources for Small Businesses
Businesses are hurting because of COVID-19 and luckily there are many resources and grants now available to help.
Explore the financial resources below to see if your business is eligible and apply for a COVID-19 small business grant.
Social Media COVID-19 Resources
You need to be using social media right now to reassure your customers and update them on your new policies and company changes during COVID-19.
You should strongly consider utilizing social media ads right now. Learn more about why this is essential. Also take advantage of the many free resources social media platforms are offering to assist businesses through this crisis.
Video Conference Tools
Video conference tools are essential in the current climate.
Whether you and your colleagues have switched to working from home or you need to implement more online communication to set up meetings and engage with clients while still social distancing, video chats are the way to go.
*Note: Facebook Messenger also has a voice and video call feature you can access from your computer or mobile app, both for one-on-one and group use.
Don’t just put out fires when it comes to your business strategy for COVID-19. Check out these additional resources for further information on how you can stay safe and be proactive in these difficult times.
Keep your brand top of mind and outshine your competitors online who are likely cutting back on marketing spending.
Your clients need to know how you can still help them despite these struggles, so be sure to communicated with them frequently and honestly.
Contact our team today to create a digital marketing strategy optimized to help small businesses through the struggles of COVID-19.