A great website in 2016 is purpose built and caters to the ideal client.

Custom websites trump cookie-cutter templates. Ready made themes have served as the base for countless websites to date. DESIGN, however, is evolving right alongside marketing strategies. A smart consumer can easily spot a template website and in many industries, this is viewed negatively. Aside from the visual impact of template sites, HOW WELL CAN THEY REALLY MEET THE UNIQUE NEEDS OF A CLIENT BASE? As the market progresses as a whole, working with an in-house developer, a designer and an SEO expert at the beginning of the website design process is much more important.

The Childress Agency is a veteran-owned brand identity and national marketing firm based in Fredericksburg, Virginia.