Friday Focus: Marketing Budgets

The need for a marketing budget has changed a lot over time. The way people market is the same but the channels in which they market through has changed! Everything is moving to an online format that allows for a large amount of people to be reached at a lower cost. It can be hard for […]

Friday Focus: Instagram Story Ads

If you spend any time on Instagram, you have probably run into an advertisement when scrolling through stories. Some of them are so organic you have to do a double take to realize that it is an ad! The format of these ads is very immersive and exciting.   So, what are these “Instagram story ads” we’re talking about?  These ads exist within the story platform of […]

Friday Focus: The Importance of a Custom Logo

When you think of your favorite successful companies what comes to mind? It probably has something to do with their logo! A good logo goes a long way. A logo is the visual representation of a brand, so it should be something that you invest in!  Logos should be something that a consumer can recognize and recall with […]