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Full-Service Marketing Agency

We are a full-service marketing agency, which means anything related to marketing, communications and creative services, including: graphic design (print and web), website design and maintenance, digital advertising (Facebook and Google), social media marketing, email campaigns, direct mail, Search Engine Optimization (SEO), marketing plans and strategy, consulting, training, creative design, copywriting, media buying, event marketing, […]

#nationalpuppyday

What better way to celebrate #nationalpuppyday than having your handsome pup collaborating in meetings?! Oh Fynnie! We love you!

How Website Structure Affects SEO

A common focus in terms of SEO revolves around keywords and keyword research. As important as these pieces are, technical considerations like a website’s structure can fall to the wayside in SEO efforts. There are numerous ways how website structure affects SEO. Fixing these issues is often much easier than you’d expect. But what makes up a […]

GOOGLE UPDATE TIME!

Google has a long history of famous algorithm updates, search index changes and refreshes.   We’ve seen some considerable updates over the past week with sites dropping in the SERPs which have shady links, too many ads or just worthless content.   Google has not confirmed this update “Fred”. In fact, they have no comment […]

Have you seen the Federal side of Childress Agency?

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W.C. Spratt, Inc. of Fredericksburg VA hires Childress Agency

We are pleased to announce W.C. Spratt, Inc. is re-designing and upgrading their website. Doug Tait of W.C. Spratt, Inc. has returned to The Childress Agency to create and develop a new custom, user-friendly website, celebrating their 90 years in business. To keep up with the times, stay relevant, and make overall improvements with online […]

Zenith Aviation of Fredericksburg VA hires Childress Agency

We are excited to welcome Zenith Aviation as one of our clients. Robert Stanford of Zenith Aviation has hired The Childress Agency to create and develop a custom, user-friendly website. We look forward to helping them tell the world about their strong knowledge of the aviation industry and its unwavering commitment to the needs of […]

Our Creative Team is Growing, We’re Hiring!

If you’re looking to work in a dynamic, fast-paced, and innovative environment with loads of opportunity, then you just might be the one we’ve been looking for. The Childress Agency, Inc. is a leading brand identity and marketing firm based in Fredericksburg, Virginia.  We are expanding and adding web developers who will work hand-in-hand with […]

We’re Growing, We’re Hiring, And You May Be the One We Have Been Looking For!

If you’re looking to work in a dynamic, fast-paced, and innovative environment with loads of opportunity, then you just might be the one we’ve been looking for. The Childress Agency is an full-service marketing and design firm located in Fredericksburg, Virginia. We view talents and skills as valuable resources and reward every contribution made to […]

We are custom

Your product or service is unique. Your brand should be, as well. From business cards to websites, stand apart from the crowd with a custom marketing approach that creates a bold first impression. *above custom website designed by The Childress Agency for PermaTreat Termite and Pest Control Is your company website outdated? Having trouble reaching […]

We are competitive

We’re used to performing for a crowd. Our projects reflect our talents, abilities and commitment. We don’t just aim to exceed the expectations of our clients; WE WANT TO WOW YOUR AUDIENCE. We believe success comes from empowering our clients through an effective multi-faceted marketing strategy and creative thinking. WE DON’T BUILD ORDINARY WEBSITES. We […]

IWISP of Spotsylvania, VA hires Childress Agency

We are proud to welcome IWISP to our growing list of clients! Samuel Smith of IWISP has hired us to create and develop a custom, user-friendly website. We look forward to helping them tell the world about their reliable internet products and service. IWISP is headquartered in Spotsylvania, Virginia.   Is your company website outdated? […]

Sunday Rose Cakes hires Childress Agency

Sunday Rose Cakes, LLC of Fredericksburg, VA has hired us to rebrand and make her company stand out! NEW logo, custom website and marketing collateral are being developed. Sunday Rose Cakes offers beautiful centerpiece cakes, cookies and pies for ALL occasions. She serves all of Fredericksburg, Northern VA, Washington DC and surrounding communities. We are […]

What are your marketing plans for 2017?

It’s time to talk…..about your marketing plans for 2017! Let’s talk about your pain points: is your company website outdated? Having trouble reaching your audience through social media? Looking to rank higher in search engines? Just need an awesome logo design or marketing materials?   The Childress Agency is a full-service marketing agency that believes […]

Childress Agency Community Outreach

“Every year, we make time to donate our time and skills to charities and non-profits who need our help with their website and marketing needs. We’ve donated websites and graphic design services to these organizations so that they can spend their donations to their worthy causes.” ~ Gerald Childress, President/CEO Lloyd Moss Clinic: Custom website […]

Celebrating 50 Years!

Our client PermaTreat Termite and Pest Control is celebrating it’s 50th anniversary. Check out the story below.

Bike Works of Downtown Fredericksburg Hires Childress Agency

We are pleased to announce that Bike Works of Fredericksburg has hired us to re-design their website! We believe success comes from empowering our clients through an effective multi-faceted marketing strategy and creative thinking. We don’t build ordinary websites. We strive to push boundaries, break barriers and uncork the creativity of our clients. Our passion […]

20 Common SEO Mistakes

Listed below are 20 most common SEO mistakes. The days of keyword stuffing are over, content and social media are here to stay. Let us help design a strategy for your business. The Childress Agency has a plan for you. If you are not ranking as high as you would like to be on Google, […]

Effective SEO Practice

Search engine optimization is one of the most appealing practices for businesses but it is challenging to say the least (as you may well know). While search engines such as Google and Bing won’t actually reveal the methods they use to rank websites on their search results, those of us at The Childress Agency responsible […]

A Gentle Persuasion to Purchase

Optimizing Fears for Higher Website Conversions On a salad, you need to balance the amount of dressing you use. Too little, and the salad tastes bland. Too much, and all you can taste is dressing. Replace salad with websites and dressing with fears, and you’ve got pretty much the same balancing act at work. On […]

Every website tells a story. What is yours?

First impressions are everything. For any business today with an online presence, your website is often that first impression. The kicker? You have mere milliseconds to catch someone’s attention. A study by the Missouri University of Science and Technology suggested that people create a first impression about a website in .2 seconds or less and […]

Web Design Trends for 2017!

Websites are one of the most crucial parts of any business, and it’s imperative brands keep up with the latest trends and technology surrounding Web development in order to meet visitors’ expectations. 1. Mobile browsing to increase As smartphone technology advances quickly, more users will divert their attention to mobile devices rather than buying a […]

No HTTPS? Now You Should Panic!

Starting in January 2017, Google’s Chrome browser will begin marking any page with a password or credit card field as insecure if the page is not on HTTPS. It’s difficult to know just how problematic a change like this could be for website operators, but it will likely prove quite significant – particularly when it […]

What will Google’s New Pixel smartphone do for Mobile SEO?

While Google’s new Pixel smartphone has the best-ever smartphone camera, a battery capable of lasting all day, and unlimited storage for videos and pictures, the mobile device also has under-the-hood capability that promises to revolutionize search engine optimization (SEO). The reason for this is that the smartphone, which includes the ubiquitous Android mobile operating system […]

1st Lt. Jason D. Mann Memorial Hunt

The Childress Agency, Inc. is a proud sponsor of the 1st Lt. Jason D. Mann Memorial Hunt, benefiting The Families of the Wounded Fund this Saturday, November 5th 2016. To learn more about the hunt, please visit: http://www.fotwf.org/mann-memorial-hunt/   The Childress Agency, Inc. is a veteran-owned brand identity and marketing firm based in Fredericksburg, Virginia.

Your site is your virtual showroom and business card!

The minute someone views your website becomes their introductory perception of your company. The Childress Agency team recognizes the relevance of online introductions. Our website designs are cutting edge as well as modern for 2016 not at all like different website developer companies that lag in the existing flow design with Google and various other […]

SEO Ranking Factors for 2017

Google has spent the last few years releasing an array of algorithm updates all aimed at providing users the right information at the right time. Even with their latest roll out of Penguin 4.0, and its addition to the core algorithm, the main ranking factors are still content, links and user experience (e.g., technical signals […]

Mobile Apps and Responsive Web Design

A complete mobile strategy should encompass both an app and a responsive website. The native mobile app will provide a mobile-centric experience for your existing and most loyal customers, while a responsive website can provide an optimized experience to new and old visitors browsing your website or discovering it for the very first time. If […]

Mobile Apps Drive Sales

Increased Conversions and Purchase Size For half of retailers, between 20 and 50% of online sales come directly from in-app purchases. Today, mobile app conversion rates are 100% higher than those on mobile websites, and 20% higher than those on desktop devices. Increasingly sophisticated mobile apps with engaging features will encourage usage and spending further. […]

We’re more than just a website company…

The Childress Agency has successfully designed and implemented client websites and web applications for both small and large businesses. Our experience in the industry allows us to accurately estimate projects and serve the range of our clients’ digital needs from website design and functionality to photography, copywriting, SEO, and digital marketing. Our experience working with […]

Mobile Apps Boost Engagement

App benefits range from effects on tangible revenue to effects on customers’ opinions of a brand. Strong app experience influence in-store sales, boost in -app sales, strengthen consumer-brand relationships and foster loyalty. Engagement Mobile app users will keep coming back to an experience that is convenient and personalized. Consumers view their apps as reliable sources […]

The Business Impact of Mobile Apps

The Benefits of a Successful App Connect with your consumers like you never thought possible with a custom mobile app for your brand. Follow us on Facebook! Help spread the word about The Childress Agency, Inc. Leave a Google review!

Launching an App Strategy, continued. How Utilities Use Mobile Apps

Utility customers continue to go mobile, and 92% of utility companies now offer a mobile website or app. Of the time spent on all mobile apps, users are spending 10% of that time in utility apps. These customers are increasingly looking for specific attributes on mobile to simplify their task completion: ease of use, performance, […]

Launching an App Strategy, continued. A Look at eCommerce Apps: Retail

Today’s consumers are selective about the retail apps they will use. 60% mobile shoppers have two or less retail apps on their phone, and 21% don’t have any at all.   Consumers typically only spend 5% of their time on their phones in shopping apps, and brands are challenged to get shoppers to download and […]

Launching an App Strategy, continued. Mobile Web vs. Apps?

Consumers Weigh In Despite the long standing mobile app vs. mobile web debate, consumers rely on both nearly equally. Rather than one or the other, one-third of mobile users prefer to use both web and apps at different times. Mobile web offers consistency, while apps offer contextualized experiences, but too few brands leverage these platforms […]

Launching an App Strategy, continued. What are users doing in mobile apps?

Users today spend over 80% of their time on mobile apps, but only regularly engage with a few select apps. 6 in 10 of those who do engage with branded apps ay their expectations have not been met. Though gaming and social networking take up the majority of app users’ time, eCommerce apps are having […]

Launching an App Strategy that Drives Results

Introduction The demand for engaging and high-performing mobile apps is growing alongside booming usage. In 2016, mobile user expectations are becoming increasingly sophisticated. Successful apps continue to have significant business impact, while basic experiences underwhelm and turn away users. By leveraging integration, app analytics and native functionality, brands can leverage appas to fuel the success […]

The user experience always starts with the page load time.

Some time back, Google had introduced ‘mobile-friendly’ labels in mobile search results. This label was added to sites which ensured a good mobile experience by being responsive. This label has recently been removed because Google says 85% of all pages in the mobile search results now meet the criteria of the mobile-friendly label. DOES YOUR […]

A great website in 2016 is purpose built and caters to the ideal client.

Custom websites trump cookie-cutter templates. Ready made themes have served as the base for countless websites to date. DESIGN, however, is evolving right alongside marketing strategies. A smart consumer can easily spot a template website and in many industries, this is viewed negatively. Aside from the visual impact of template sites, HOW WELL CAN THEY […]

FACEBOOK FRIENDS COME FIRST

NET NEWS-FACEBOOK FRIENDS COME FIRST Facebook is shaking up its news fee algorithm once again! This time it is not good news for brands. The update will display content posted by friends higher up in the news feed. Facebook indicated that reach and referral traffic will likely decline for some Pages. To avoid the impact […]

Mobile Website Design and Smart SEO Strategies

More than half of the 100 billion monthly searches happen on mobile devices. Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. Modern search engines use complex algorithms to find, read, and ascertain the topicality of web pages. They can then match those pages with search queries looking […]

Typography’s Role in Branding

Mobile devises now accounts for more than 50% of website traffic, so our creative website designers keep typography choices consistent across mobile and desktop devises. There are many important choices to be made when designing or updating a website, typography elements should top that list as they play an important role in the first and […]

Ensure Mobile Friendliness

It’s been more than a year since “Mobilegeddon” went into effect and if your site is not mobile friendly it is definitely being ranked lower on Google and other search engines. Call The Childress Agency for a free website analysis!

Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?

Google has been known to change their logo in fun, surprising ways for their Google Doodles, but major changes to the actual search engine results page (SERP) occur far less often. That’s why their recent decision to remove ads from the right-hand side of their desktop SERPs is making big news. What exactly did they change? By […]

Web design is more complex today than it was just a few short years ago

12 Design Elements Every Site Should Have: Content is important, but it’s not enough if you want your website to convert visitors to leads. With 2016 expected to be the year of more targeted lead generation for businesses of all sizes, your site might need an overhaul. How can you tell if it does? Take […]

GOOGLE INCREASES MOBILE’S IMPORTANCE

MUST READ: Google announced that “mobile-friendliness” will now be used as a ranking signal. The update will go into effect on APRIL 21 according to an early March ’15 announcement and will impact mobile searches in all languages worldwide. In addition, Google announced it is beginning to use information from indexed apps as a ranking […]

Digital Transit Media now available for your brand!

As a business owner, your advertising and marketing techniques may be imperative to the growth and evolution of your company. Many different modes of advertising can be implemented within a business plan, but some techniques may work better than others. Depending on what your product is and what type of demographic you are looking to […]

55 Mobile Marketing Facts in 2015

The following list, compiled by Heidi Cohen, sheds light on 55 mobile facts marketers better have in their hip pocket in 2015. From mobile phone platforms and mobile search to mobile apps and mobile shopping, this list gives us a run-down on the state of mobile in 2015. 1. 65% of US smartphone users check […]

Effective & Smart Advertising Campaigns

Comparisons Advertising invites your target audience to evaluate how your product or service measures up against your competitors, says Gerard Tellis, author of “Effective Advertising: Understanding When, How, and Why Advertising Works.” Demonstrations of household cleaning products are a good example of this because they provide compelling visual evidence of which product does a faster […]

Why Is Advertising so Important to Virginia Businesses?

As far back as Ancient Egypt, advertising has served a critical purpose in the business world by enabling sellers to effectively compete with one another for the attention of buyers. Whether the goods and services your company provides are a necessity, a luxury or just a bit of whimsy, you can’t rely on a one-time […]

Mobile Optimization Is Important

In order to help consumers get the most out of their digital experience today, merchants must make sure they have a mobile optimized website. One of the most popular design-related approaches or strategies is, of course, to implement a responsive interface. Websites that are created with responsive design automatically adjust for any screen size, so […]

SEO For 2015

Think about where internet users are coming from. When it comes to on-page SEO, having a responsive website design that is optimized for searches made on all devices is essential. On-page structure, content and code that are optimized not only for search engines, but are also user-friendly, are critical to success in search engine optimization. […]

7 reasons to use search engine marketing

SEM offers many benefits that advertising through TV, radio, newspapers, magazines and billboards can’t match: 1. It’s highly targeted You can get in front of potential customers at the very moment they’re searching for your product or service. 2. Response rates are better People aren’t busy doing other things while your ad interrupts or passes […]

Frequently Asked Website Design Questions:

What services does The Childress Agency provide other than website design? We fully support any website we design and are always available should you encounter any problems or require any enhancements. The Childress Agency, Inc. is a full-service Web design, marketing and hosting agency, located near historic Fredericksburg, VA (just south of Washington DC). From a […]

Commonly Asked Questions Regarding SEO

1) What is SEO? SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. 2) What’s the difference between organic vs. paid results? Organic […]

SEO-Your Website

“If You Build it, They Will Come” This is a favorite mantra of the content marketing. Just build an amazing website with even more amazing content and watch the traffic roll on in. Really? Well, no. If it were that easy, all SEO professionals would be writers or out of work. Unfortunately, while great writing […]

Why search engine marketing is crucial to promote your website…

Search Engine Marketing: Why is it so crucial to promote your website and business? There are many effective ways to promote your website and SEM is one of them. To improve the website ranking in the search engines, Search engine marketing or SEM is the most effective way. It also describes purchasing paid listings among […]

Why Hire A Marketing Consultant?

“Specialization is key to maximization” All businesses need the services of a marketing professional. When you have a tooth ache, you go to a dentist, yes? Same principle… The biggest advantage of bringing on a marketing consultant is that they are experts in consumer buying behavior. A marketing consultant may give you an outside and […]

Optimizing Your Website For Shopping Traffic

Responsive Web design (RWD) has taken the Net by storm. RWD isn’t just trendy among designers, it’s useful to ensure a consistent user experience. Gone are the days where you just had to build a website to work in multiple browsers. Today, you also need to support a wide variety of screen sizes, from smartphones […]

Website Maintenance and Redesign

Your website should always be refreshed with your information, testimonials, and look up to date. Refresh your website content often. Search engine spiders return most often to websites that are most frequently updated. This is one reason blogging is a popular activity among small business sites. Eliminate underused pages. If pages on your site are […]

Website Design & Redesign

Web designers are experience creators, and being a good listener is very important. The Childress Agency web design team solves problems with our creative thinking. By asking the right questions, we can quickly address problems. We need to have specific reasons for every step moving forward — for example, why the drop shadow is necessary […]